Friends Start T-Shirt Company After Traveling World
After traveling the world with one another for a semester at sea, a group of students decided to start a company that lets you “wear the world.”
Their mission is¬†to connect people to the globe through fabric while giving back to the communities that inspire and create their designs.
Here’s a simple visual of their step-by-step process:
¬†According to Forbes, Serengetee’s Co-Founder and CEO, Jeff Steitz said that since¬†the products are made-to-order and the simple shirts are¬†inexpensive¬†to purchase in bulk, Serengetee‚Äôs profit margin is at a healthy 60-80%. The 13% that goes to charitable causes is therefore ‚Äúsignificant but also sustainable.‚ÄĚ
The first few months of business took place in Steitz’s dorm room. As demand grew for the $24 shirts, he and his team soon realized that they needed more space to conduct business properly. They decided to consolidate production and shipping in a¬†Los Angeles¬†warehouse, which has dramatically improved efficiency. They also hope to consolidate management in an LA office, since their future plans involve expanding their products to Serengetee handbags, bracelets and a children’s line.
Steitz said double majoring in music and economics while running a company is extremely time consuming, but his team’s ambition to keep going and expand business is battened by the philanthropy produced by their work.
‚ÄúWhat makes us feel great about the future is that the more products we sell, the bigger the impact will be on our partner causes,” he said. “These win-win situations are the true benefits of a social venture.‚ÄĚ
To check out more of Serengetee click here to visit their site.