About us

HooplaHa was founded with a vision to deliver an antidote to bad news, to inspire kindness and compassion. Our goal is to tell meaningful stories of individuals and companies who are motivated to make a difference, which will make people feel good and compelled to share the story with their friends.

As a mission based company, we are committed to providing a narrative on social commentary that is uplifting and fill our audience with awe & joy. We shine the spotlight on the movement of people doing uncommon acts with a positive impact and are trusted for our authenticity.

We believe that there is always hope as long as there are good people in the world.

  • Celebrating those who are doing things to build a better world.
  • Conveying stories of individuals who inspire us through their efforts to overcome adversity.
  • Highlighting the good works by organizations and companies in their communities around the globe.
  • Sharing good news to keep our minds happy, which is a powerful tool for health.

Focus on humanity and share your stories with us

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Meet the team
Rick Fernandes
Rick Fernandes
Founder / Board Chairman

Most recently was president of $1.5 billion company Affinion Group and looks forward to more of his global “voluntourism”. Founded and sold industry leading marketing services company, Webloyalty and was twice included in Silicon Alley Top 100 celebration of most successful people and holds an MBA from Harvard Business School. When he is not trying to create the next greatest thing, Rick is trying to rediscover his tennis game.

Most recently was president of $1.5 billion company Affinion Group and looks forward to more of his global “voluntourism”. Founded and sold industry leading marketing services company, Webloyalty and was twice included in Silicon Alley Top 100 celebration of most successful people and holds an MBA from Harvard Business School. When he is not trying to create the next greatest thing, Rick is trying to rediscover his tennis game.

Missy Godfrey
Missy Godfrey
Interim CEO

Missy Godfrey is a builder who thrives on transformational business opportunities from launches to turn arounds within diverse sectors including media, commerce and technology. Missy was most recently CEO of Spafinder Wellness and prior to that SocialFlow, a software comp at for social media marketing. Her media career included senior leadership positions at Primedia, Worth, Hearst and American Express. Godfrey holds a BS from Skidmore College.

Missy Godfrey is a builder who thrives on transformational business opportunities from launches to turn arounds within diverse sectors including media, commerce and technology. Missy was most recently CEO of Spafinder Wellness and prior to that SocialFlow, a software comp at for social media marketing. Her media career included senior leadership positions at Primedia, Worth, Hearst and American Express. Godfrey holds a BS from Skidmore College.

Rob Hess
Rob Hess
Chief Content Officer

A HooplaHa co-founder, Rob is a content and production purist who lives for emotional storytelling and producing the perfect 2-minute piece! Launched an indie television production company after heading up the east coast production for Television Program Enterprises. Produced pop culture classics including Lifestyles of the Rich and Famous. Rob has a BS from Emerson College and never goes anywhere without bumping into people who know and love him.

A HooplaHa co-founder, Rob is a content and production purist who lives for emotional storytelling and producing the perfect 2-minute piece! Launched an indie television production company after heading up the east coast production for Television Program Enterprises. Produced pop culture classics including Lifestyles of the Rich and Famous. Rob has a BS from Emerson College and never goes anywhere without bumping into people who know and love him.

Laurence Sheinman
Laurence Sheinman
EVP – Business Development

A cartoonist wanna-be who, after planning and marketing roles at Citibank and JP Morgan Chase, was key member of senior team that built Synapse from startup to world’s largest magazine agent sold to Time Inc. A tremendously organized clutter collector, Laurence can probably still find his MS from Binghamton University.

A cartoonist wanna-be who, after planning and marketing roles at Citibank and JP Morgan Chase, was key member of senior team that built Synapse from startup to world’s largest magazine agent sold to Time Inc. A tremendously organized clutter collector, Laurence can probably still find his MS from Binghamton University.

Andrew Osborne
Andrew Osborne
Post-Production Producer

Andrew, or Oz as he goes by here, has been involved in new media production for over eight years now. He has edited, shot, and produced many videos including non-profit work, reality television, comedic sketches, and goofy passion projects about a talking printer. In his free time he likes to eat, cook, watch baseball, and eat even more. food.

Andrew, or Oz as he goes by here, has been involved in new media production for over eight years now. He has edited, shot, and produced many videos including non-profit work, reality television, comedic sketches, and goofy passion projects about a talking printer. In his free time he likes to eat, cook, watch baseball, and eat even more. food.

Amy Chundy
Amy Chundy
Blog Editor

Amy’s love of writing fuels her passion for life. The yoga enthusiast tries to live a very positive lifestyle while spreading that joy to others. When she isn’t writing or finding ‘feel good’ stories, you can find her hula hooping, obsessing over her cat or doing headstands in Central Park.

Amy’s love of writing fuels her passion for life. The yoga enthusiast tries to live a very positive lifestyle while spreading that joy to others. When she isn’t writing or finding ‘feel good’ stories, you can find her hula hooping, obsessing over her cat or doing headstands in Central Park.

Chandra Johnson-Greene
Chandra Johnson-Greene
PR/Marketing Manager

Chandra is a Long Island native with over 12 years of experience in writing, editing and social media. She most recently launched StamfordBuzz.com, a local news Web site for those living in the CT city’s Downtown and Harbor Point neighborhoods, and held various roles at Patch, Red 7 Media and PR Newswire. In her spare time, she enjoys spending time with her family, reading, traveling, attending Broadway plays & musicals and binge-watching her favorite TV shows.

Chandra is a Long Island native with over 12 years of experience in writing, editing and social media. She most recently launched StamfordBuzz.com, a local news Web site for those living in the CT city’s Downtown and Harbor Point neighborhoods, and held various roles at Patch, Red 7 Media and PR Newswire. In her spare time, she enjoys spending time with her family, reading, traveling, attending Broadway plays & musicals and binge-watching her favorite TV shows.

William Trotta
William Trotta
Content Coordinator

William has a passion for social media and digital content production. He has been involved in new media for over 7 years now working on content for companies such as Adobe, CBS, NBC, and YouTube. When William isn’t coordinating ‘feel good’ content, he enjoys traveling, producing video’s on YouTube, photography, playing golf, and trying to think of the next big idea.

William has a passion for social media and digital content production. He has been involved in new media for over 7 years now working on content for companies such as Adobe, CBS, NBC, and YouTube. When William isn’t coordinating ‘feel good’ content, he enjoys traveling, producing video’s on YouTube, photography, playing golf, and trying to think of the next big idea.

Marty Isaac
Marty Isaac
Strategic Advisor

Youthful exuberance belies the highly competitive zeal of this seasoned executive with over 20 years operating experience. Most recently senior vice president at Webloyalty; previously held senior marketing and product management positions at CUC International. Marty has a BS from the Wharton School, and enjoys extreme ping pong and leisurely hikes that are leisurely for him and tortuous death defying climbs for you.

Youthful exuberance belies the highly competitive zeal of this seasoned executive with over 20 years operating experience. Most recently senior vice president at Webloyalty; previously held senior marketing and product management positions at CUC International. Marty has a BS from the Wharton School, and enjoys extreme ping pong and leisurely hikes that are leisurely for him and tortuous death defying climbs for you.

Charlene Honglin Chen
Charlene Chen
Business Intelligence Associate

Charlene joined HooplaHa after earning her master degree in Communication and Media Art at Pace University. She had various digital marketing experience in luxury, media and travel industries and academic blackguard in advertising and marketing, both in the United States and China. In her spare time, she likes traveling, dancing, watching movies and producing videos on her favorite topics.

Charlene joined HooplaHa after earning her master degree in Communication and Media Art at Pace University. She had various digital marketing experience in luxury, media and travel industries and academic blackguard in advertising and marketing, both in the United States and China. In her spare time, she likes traveling, dancing, watching movies and producing videos on her favorite topics.

Lucia Nazzaro
Lucia Nazzaro
Associate Producer

Lucia Nazzaro wants to inspire people anyway possible and is passionate about making peoples lives happier and healthier. She’s a two-time Emmy nominated multi-media personality, reporter and producer for radio, broadcast TV and online outlets. She has hosted her own nationally syndicated radio show and has worked on-air for iHeart Media and Tribune Broadcasting.

Lucia Nazzaro wants to inspire people anyway possible and is passionate about making peoples lives happier and healthier. She’s a two-time Emmy nominated multi-media personality, reporter and producer for radio, broadcast TV and online outlets. She has hosted her own nationally syndicated radio show and has worked on-air for iHeart Media and Tribune Broadcasting.