HooplaHa was founded with a vision to deliver an antidote to bad news, to inspire kindness and compassion. Our goal is to tell meaningful stories of individuals and companies who are motivated to make a difference, which will make people feel good and compelled to share the story with their friends.

As a mission based company, we are committed to providing a narrative on social commentary that is uplifting and fill our audience with awe & joy. We shine the spotlight on the movement of people doing uncommon acts with a positive impact and are trusted for our authenticity

  •   Celebrating those who are doing things to build a better world
  •   Conveying stories of individuals who inspire us through their efforts to overcome adversity
  •   Highlighting the good works by organizations and companies in their communities around the globe
  •   Sharing good news to keep our minds happy, which is a powerful tool for health

We believe that there is always hope as long as there are good people in the world.

Focus on humanity and share your stories with us

Meet the Team

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Rick Fernandes

Founder / Board Chairman

Most recently was president of $1.5 billion company Affinion Group and looks forward to more of his global “voluntourism”. Founded and sold industry leading marketing services company, Webloyalty and was twice included in Silicon Alley Top 100 celebration of most successful people and holds an MBA from Harvard Business School. When he is not trying to create the next greatest thing, Rick is trying to rediscover his tennis game.

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Missy Godfrey


Missy Godfrey is a builder who thrives on transformational business opportunities, from launches to turnarounds within diverse sectors including media, commerce, marketing & advertising, luxury goods, technology and education. Missy was most recently in the CEO role at Spafinder Wellness, Inc. and at SocialFlow, a software company for social media marketing. Missy has also held senior publishing, advertising sales and marketing positions at Primedia, Capital Publishing, Hearst and American Express. She has also held executive leadership roles with North Sea Partners and Morgan Joseph TriArtisan Capital. Godfrey holds a B.S. from Skidmore College.

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Rob Hess

Chief Content Officer

A HooplaHa co-founder, Rob is a content and production purist who lives for emotional storytelling and producing the perfect 2-minute piece! Launched an indie television production company after heading up the east coast production for Television Program Enterprises. Produced pop culture classics including Lifestyles of the Rich and Famous. Rob has a BS from Emerson College and never goes anywhere without bumping into people who know and love him.


Laurence Sheinman

EVP – Business Development

A cartoonist wanna-be who, after planning and marketing roles at Citibank and JP Morgan Chase, was key member of senior team that built Synapse from startup to world’s largest magazine agent sold to Time Inc. A tremendously organized clutter collector, Laurence can probably still find his MS from Binghamton University.


Andrew Osborne

Post-Production Producer

Andrew, or Oz as he goes by here, has been involved in new media production for over eight years now. He has edited, shot, and produced many videos including non-profit work, reality television, comedic sketches, and goofy passion projects about a talking printer. In his free time he likes to eat, cook, watch baseball, and eat even more. food.


Amy Chudy

Blog Editor

Amy’s love of writing fuels her passion for life. The yoga enthusiast tries to live a very positive lifestyle while spreading that joy to others. When she isn’t writing or finding ‘feel good’ stories, you can find her hula hooping, obsessing over her cat or doing headstands in Central Park.

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William Trotta

Content Coordinator

William has a passion for social media and digital content production. He has been involved in new media for over 7 years now working on content for companies such as Adobe, CBS, NBC, and YouTube. When William isn’t coordinating ‘feel good’ content, he enjoys traveling, producing video’s on YouTube, photography, playing golf, and trying to think of the next big idea.


Lucia Nazzaro

Content Producer

Lucia is a two time Emmy nominated host and producer with a passion for creating and finding content that helps people live their best and happiest lives! She has had stories featured on national TV and some of the largest online sites including CNN, MSN, and UpWorthy.  She has hosted her own syndicated national radio show and lives to connect with people and enhance their lives through storytelling.


Charlene Chen

Digital Marketing Analyst 

Charlene recently joined HooplaHa after having received her master degree in Communication and Media Art at Pace University. She had various digital marketing experience in luxury, media and travel industries and academic background in advertising and marketing, both in the United States and China.  In her spare time, she likes traveling, dancing, watching movies, and producing videos on her favorite topics.


Marty Isaac

Strategic Advisor

Youthful exuberance belies the highly competitive zeal of this seasoned executive with over 20 years operating experience. Most recently senior vice president at Webloyalty; previously held senior marketing and product management positions at CUC International. Marty has a BS from the Wharton School, and enjoys extreme ping pong and leisurely hikes that are leisurely for him and tortuous death defying climbs for you.